The Riva Destination concept triumphs in the “Retail marketing initiative” category.
Taking the legendary Riva magic beyond the nautical, through the Riva Lounges, Privées and Decks: this is the winning idea with which the Ferretti Group secured the prestigious prize awarded by the Boat Builder Awards 2019.
Yesterday evening, 18 November, at the event organised by METSTRADE and IBI (International Boating Industry) magazine, the jury awarded the “Retail marketing initiative” prize to the Riva Destination concept, created to offer owners an exclusive experience in unique locations such as the Yacht Club in Montecarlo, the Gritti Palace in Venice, Garage Italia in Milan, the Ikador Luxury Boutique Hotel & Spa in Opatija in Croatia, Nammos Beach in Mykonos in Greece, the Molo 47 Restaurant in Formentera in the Balearics, the Splash Restaurant on the Seine in Paris, and the Riva Lounge in Palm Beach in Florida.
The pure class that has always been the hallmark of Riva heritage and design makes each Riva Lounge, Privée and Deck instantly recognisable, and not just to sailing enthusiasts. The classic fifties Dolce Vita style and chrome, steel and varnished mahogany detailing instantly evoke the iconic yachts and glamour of the most famous shipyard in the world. All the custom furniture, such as the Aquariva lamp or the Aquarama chairs and tables, features the classic characteristics of the vessels, making it possible to experience firsthand the materials and wood with which Riva, for 177 years, has been making the yachts chosen and so beloved by stars and celebrities. Furthermore, in every Riva Lounge, Privée and Deck, guests and fans of the Riva legend will find a dedicated corner, displaying the items in the precious Riva Brand Experience collection, which are also available for sale online at www.rivaboutique.it. These unique, collector items are inspired by the philosophy “Riva inside, inside Riva”, so you can take the fond memory of the sea with you wherever you go, marked by the iconic brand of international yachting.
Riva, whose style, materials, distinctive colours and quality of its yachts have always placed it in a league of its own, has influenced the taste and habits of various eras, becoming part of the collective imagination beyond the world of sailing. The challenge was to offer the Riva experience in the chicest places in the world, immersing the client in an atmosphere of elegance and class in each Riva Lounge, Privée and Deck, to the delight of fans of sailing – and of the good life.